YouTube and FIFA are teaming up to show 2026 World Cup content
If you are a football fan, there's no way you won't be aware of the upcoming 2026 FIFA World Cup in June. This year, the World Cup will be jointly hosted by 16 North American cities from June 11 to July 19. But if you don't have time to catch full matches, YouTube has good news for you.
FIFA preferred platform
As announced by YouTube, the online video platform is an official FIFA Preferred Platform for the FIFA World Cup 2026. This means YouTube can bring the 2026 FIFA World Cup to football fans, allowing you to watch the World Cup as long as you have your phone with you. According to YouTube, this partnership lets FIFA's media partners showcase more premium content on their YouTube channels.
Plenty of content
Based on that statement, we can expect World Cup content from broadcasters such as Fox Sports, the BBC, Mediacorp, and NHK, among others. The announcement also confirms that viewers can watch match highlights, behind-the-scenes footage, and selected full matches. For the first time in FIFA's history, the organisation will also show full-length matches and other iconic football moments from its YouTube channel archive.
Support for creators
Besides more official World Cup content, YouTube promised to provide creators with "unparalleled access to matches and more". This is in hopes of getting more than just shorts featuring match reactions. The company is hoping creators can "bring a fresh perspective to the FIFA World Cup, including human stories, tactical breakdowns, and behind-the-scenes action that further brings to life the legendary tournament as it unfolds."
The 2026 FIFA World Cup is less than 3 months away, so this is exciting news as it means you won't need satellite or cable TV to watch the matches. What do you think of the move? Share your thoughts in the comments and stay tuned to TechNave for more news like this.