Tether Surpasses 10% Stake in Juventus, Strengthening Strategic Partnership

Tether Investments, a subsidiary of the Tether Group, has increased its ownership in Juventus Football Club to 10.12% of the club’s issued share capital, solidifying its position as a major shareholder.

The move, disclosed on April 24, 2025, follows an initial 8.2% acquisition earlier this year, which granted Tether 5% of voting rights. The latest purchase raises its voting stake to 6.18%, marking a deepening financial and strategic alliance with the historic Turin-based Serie A team.

Founded in 1897, Juventus ranks among the most decorated football clubs globally, boasting 36 Serie A titles, two Champions League trophies, and a fanbase spanning over 110 million supporters. The club’s blend of sporting legacy and commercial reach has increasingly attracted institutional investors, with Tether positioning itself as a key player in its evolution.

In a statement, Tether CEO Paolo Ardoino emphasized the investment extends beyond financial backing, framing it as a partnership to integrate technology with sports. “Juventus embodies excellence, both on the pitch and in its global influence,” Ardoino said. “We see opportunities to enhance fan engagement through digital innovation and strengthen the club’s financial resilience.” The company, best known for issuing the USDT stablecoin a $110 billion digital asset has expanded its portfolio in recent years to include artificial intelligence, biotechnology, and social media ventures.

Tether’s growing stake signals confidence in Juventus’s potential to leverage emerging technologies, though specific initiatives remain undisclosed. The firm also expressed willingness to participate in future equity raises to maintain its shareholding level, preventing dilution as the club explores growth strategies.

The partnership arrives amid broader shifts in European football, where clubs increasingly seek diversified revenue streams and technological modernization. Juventus, which reported a €173 million revenue increase in 2024, has prioritized digital transformation, including NFT collaborations and enhanced streaming platforms. Tether’s expertise in blockchain and global payment systems could align with these goals, though analysts caution that regulatory scrutiny of crypto firms remains a consideration.

As Tether and Juventus explore synergies, the collaboration underscores a rising trend of cryptocurrency entities entering traditional industries. While the immediate focus centers on stabilizing Juventus’s financial footing, long-term ambitions may hinge on bridging digital innovation with one of sports’ most storied brands.