Manchester United warned Sir Jim Ratcliffe's next decision hinges on Ruben Amorim

Manchester United supporters may face further ticket price rises next season should the club not qualify for any Uefa competitions this campaign.

Matchday ticket prices rose to £66 last year, with the Reds no longer making concessions for children or pensioners. United alluded to the change being a "very hard decision" they had to make as they focus on "cost-saving" and aim to put the club on a "stronger financial footing" by "looking for opportunities to increase" their revenues.

Fans now face fresh warnings that the cost of attending Old Trafford could continue to rise. The results Ruben Amorim's team achieves on the pitch over the coming months may also impact any upcoming raises that hit the pockets of supporters.

Speaking to MEN Sport as Bet Ideas ambassador, football finance expert at Sheffield Hallam University, Dr Dan Plumley said: "The new ticket prices won't shift the needle too much in terms of making a massive jump in revenue for Manchester United, certainly when we are talking about a club that is tracking at around £600-700m in revenue, they are still in that elite club bracket despite on-field performance.

"So, it won't shift the needle too much, but it does move it, which is an important consideration. If you can get a little bit more out of everything, you are squeezing that margin, and there are a lot of clubs going down that road.

"The argument from the clubs is that unless we build a new stadium, and United are looking at that, we have a set number of seats. If we charge a little more for those seats, we make a bit extra. That is the aspect from the club, but the tricky thing is the fans, and we are in a cost of living crisis; there are challenges with ticket prices, and it is a significant expense.

"The reality, especially for a club like Manchester United, is that if somebody chooses not to take up that seat, somebody else will fill it, which is the ruthless thing. It hurts the fans, but if one person chooses not to go, someone else will.

"Raising ticket prices is always going to be an option that clubs look to do; even if it is fine margins, it is always there, and it is not going away. There's a chance that could happen (if United don't reach Europe), but there is a limit that clubs will know internally where they will want to go to because it could blow up in their face. If you have not got European football, ticket price increases will be considered to make up some of the shortfall, as will looking for new sponsorship partnerships.