PUMA x Ahluwalia Drop African-inspired football collection
by Lukhanyo Mtuta · KickOffPUMA have teamed up with Priya Ahluwalia for a new collection that fuses her Indian-Nigerian heritage with the sportswear giant’s iconic DNA.
The story
The latest PUMA x Ahluwalia drop is inspired by the energy of African football culture, capturing the passion of supporters across the continent ahead of the World Cup.
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Shot in Morocco, the campaign celebrates everyday street style, fan culture, and the unifying power of the game.
For this second release, Ahluwalia drew inspiration from supporters in countries such as Morocco and Nigeria, highlighting the unique ways communities express pride in their teams. The collection also taps into PUMA’s archives, reimagining classic silhouettes through a modern lens.
Key pieces include updated versions of the V-S1 silhouette and the T7 tracksuit, featuring bold prints, textured fabrics, and vibrant colourways. The designs include stadium-inspired graphics, Nigerian flag references, and standout statement pieces such as graphic polos and co-ordinated sets.
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Accessories include the Micro Grip Bag and a minimalist baseball cap, while footwear is led by the V-S1 in both a Pan-African colourway and a more understated grey and black option.
The collection, made largely from recycled fibres, drops on 22 April 2026 at PUMA stores and online.