The Union of European Football Associations (UEFA) said "the World Cup is not for sale" and warned that its national teams would boycott the tournament if FIFA goes ahead with its private investor proposal.

July 30 : Following is UEFA's statement on Thursday regarding FIFA's plan to sell stakes to external investors in a subsidiary to run World Cup and other FIFA competitions."UEFA and its 55 member associations stand as one. We unanimously and unequivocally reject FIFA’s proposal to transfer ownership interes

Europe’s football governing body said the tournament should not be seen as an investment product and is 'not for sale'.

Gianni Infantino has set a 19 September deadline for its member associations over the plan.

The KNVB said it opposes FIFA's plans to further commercialize the World Cup, reaffirming its position after a UEFA meeting. The Dutch football association told ANP that it stands alongside the other 54 UEFA member associations in rejecting a proposal from FIFA president Gianni Infantino. All 55 UEFA member associations have unanimously agreed to boycott FIFA competitions if the governing body moves ahead with plans to sell ownership interests in its tournaments to private investors.