Bang & Olufsen's new elite Dolby Atmos soundbar looks like it's come from the future, and is priced like it too

The Beosound Premiere looks a million dollars, and costs slightly less

News By Carrie Marshall published 5 November 2025

(Image credit: Bang & Olufsen / Future)

• New "Wide Stage Technology" for an expanded sound stage
• 10 drivers and 10 amplifiers to drive them
• 3 finishes and an ultra-rare Haute Edition

Bang & Olufsen has unveiled a new elite soundbar, the Beosound Premiere. With 10 custom drivers driven by 10 individual amps it's extraordinarily powerful, and as you can see from the photos, it's also extraordinarily beautiful.

Bang & Olufsen describe it as a three-dimensional sculpture "that mirrors the three-dimensional sound it produces" and in addition to its precision-machined casing it features 90 LEDs that promise to deliver "an ethereal glow inside the soundbar".

The soundbar is made from pure aluminum and comes in a choice of natural, gold tone or black anthracite, and there's also a very limited Haute Edition of just 25 units with a precision-milled pattern that B&O says takes 17 hours to complete.

Beosound Premiere: key features and pricing

The Beosound Premiere introduces Bang & Olufsen's new Wide Stage Technology. That's a spatial audio processing system that the brand says expands the soundstage far beyond the speakers' physical form.

The circle in the middle of the soundbar is an up-firing tweeter "designed to capture the eye like a jewel", and it's certainly striking. Less obviously, there are exactly 1,925 precisely machined perforations on the up-firing driver to mark the year when Bang & Olufsen was founded.

In addition to the new Wide Stage Technology's signal processing, the Beosound Premiere can also be teamed up with other Bang & Olufsen speakers to create a full 7.1.4 surround sound system, complete with Dolby Atmos support.

The Beosound Premiere will be launched in stages. The Natural Aluminium model will be available from December 2025 and can be ordered from today for expected delivery from 3 December; the Gold Tone will be available in February 2026; and the Black Anthracite will be available from March 2026. The Haute Edition is available now, but not for long given the small production run.

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