Intel ditches human customer support for 'one of the first of its kind in the semiconductor industry' system made up of Copilot-powered AI agents
New "Ask Intel" A assistant will replace frontline support
· TechRadarNews By Efosa Udinmwen published 25 February 2026
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- Ask Intel replaces phone support as the primary customer entry point
- Microsoft Copilot Studio powers Intel’s centralized AI-driven support assistant
- Intel reduces public phone and social media support channels globally
In a bid to restructure its operations, Intel has launched “Ask Intel,” an AI-powered assistant, to serve as the primary entry point for warranty checks, troubleshooting guidance, and case creation across Intel’s support website.
This shift follows the company’s decision to scale back inbound public phone support in most countries and consolidate customer engagement around web-based systems.
The company has also discontinued direct interactions through certain social media channels, narrowing communication toward centralized digital workflows.
Ask Intel
Ask Intel was developed on Microsoft’s Copilot Studio platform, which allows enterprises to build custom AI agents connected to internal data and operational systems.
The assistant can guide users through diagnostics, open or update service tickets, check warranty coverage, and escalate complex matters to human agents when necessary.
Intel has indicated future updates will expand integration with Intel.com and allow the system to identify required driver updates or automatically generate warranty claims.
The company describes the assistant as one of the first of its kind within the semiconductor industry, signaling a structural shift in how technical support is delivered.
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