Google sets the date for its next big Pixel roll-out and it'll bring phones, watches, and more

We're getting Made By Google in August

News By Lance Ulanoff published 16 July 2025

(Image credit: Philip Berne / Future)

The rumors were true. The eagerly anticipated Mage by Google product launch event will happen on August 20 at 10am PT / 1pm ET / 6pm BST / 3am AEST, and it looks to be a product-packed event.

It's the summer of fresh Android as Google is, just a little more than a month after Samsung Unpacked all its Android 16 foldables, revealing a host of new Pixel gadgets, including new phones, new watches, and, yes, new earbuds.

Google sent out invites on Wednesday (yes, we got some), and invited media to Brooklyn, NY, on August 20 for "an in-person Made By Google" show where we'll introduce the latest additions to our Pixel Portfolio of devices."

This could be a very big year for the Pixel lineup. We're expecting not only the Pixel 10 phone line, but a new Pixel 10 Pro Fold, which now has a tough act to follow given the 4.2mm-thick Samsung Galaxy Z Fold 7, at least they'll both be running Android 16.

As for the Pixel 10 phones, a steady stream of rumors has painted a fairly clear picture of these new handsets. The phones will likely stick close to last year's more significant redesign, but with refinements that may make the phones look more polished. Screen technology could undergo an upgrade, and there are rumors that photography, especially macro photography, could also improve.

All the handsets are expected to run Google's Tensor 5 chip. Google has yet to outclass Apple or Qualcomm in the SoC race, though, maybe this year will be different.

The model lineup should stick close to what we had in 2024 and include the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. On the latter, one expected change is a much larger battery, 5,015mAh, which would be considerably bigger than what you get with the Galaxy Z Fold 7.

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