Amazon has slashed the Fire TV Stick 4K Select to its lowest price ever thanks to an easy-to-miss coupon
Use this code at checkout for maximum savings
· TechRadarDeals By Paul Hatton published 20 March 2026
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The Amazon Fire TV Stick 4K Select is a sweet deal at its full price of $39.99, let alone now that it's been discounted by an unreal $25. That means you can bag yourself the Amazon Fire TV Stick 4K Select for just $14.99 (was $39.99).
To get this record-low price, you'll need to enter the code FTV4K at checkout or tap the "Redeem" button underneath the price information. Amazon will then take care of the rest.
The Fire TV Stick 4K Select is the perfect choice for those who want 4K streaming capabilities without paying a ton for it. It lacks Dolby Vision and Dolby Atmos, but if simple high-resolution streaming is what you're after, the Select is hard to beat at this price.
Today's best cheap streaming stick deal
Amazon Fire TV Stick 4K Select: was $39.99 now $14.99 at Amazon
4K streaming doesn't get any cheaper than this. At $14.99 you're saving a ridiculous $25 on a device that only cost $39.99 to begin with. To get the maximum savings, simply enter the code FTV4K at checkout or tap the "Redeem" button underneath the price information. This is a limited-time deal, though, so don't hang around if you're interested.
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When I think of streaming sticks, my thoughts go directly to Amazon. As creators of many of the best streaming sticks, you know you'll be getting feature-rich devices at affordable prices.
That is exactly the case for the Fire TV Stick 4K Select. Despite not having reviewed this particular model, we were big fans of both the Fire TV Stick 4K (now the Fire TV Stick 4K Plus) and the Fire TV Stick 4K Max, each scoring 4.5 out of 5 stars.
The Fire TV Stick 4K Select delivers essential 4K streaming with High Dynamic Range 10+ (HDR10+). It also opens up a whole world of content with curated recommendations. And, of course, Alexa is built into the heart of the interface, so you can ask the well-known assistant to search and launch TV programmes across your apps.
With so many options available, it can be difficult to know which device to go for. We'd recommend checking out our Amazon Fire TV Stick 4K Select vs Amazon Fire TV 4K Stick comparison to help with understanding the pros and cons of these two options.
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