Apple Weighs Using Anthropic or OpenAI To Power Siri in Major Reversal

Apple is considering using AI technology from Anthropic or OpenAI to power a new version of Siri, according to Bloomberg, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort. From the report: The iPhone maker has talked with both companies about using their large language models for Siri, according to people familiar with the discussions. It has asked them to train versions of their models that could run on Apple's cloud infrastructure for testing, said the people, who asked not to be identified discussing private deliberations.

If Apple ultimately moves forward, it would represent a monumental reversal. The company currently powers most of its AI features with homegrown technology that it calls Apple Foundation Models and had been planning a new version of its voice assistant that runs on that technology for 2026. A switch to Anthropic's Claude or OpenAI's ChatGPT models for Siri would be an acknowledgment that the company is struggling to compete in generative AI -- the most important new technology in decades. Apple already allows ChatGPT to answer web-based search queries in Siri, but the assistant itself is powered by Apple.