iPhone user loyalty level reaches 96.4%, only 3.6% plan to switch to Android

A survey by SellCell found that consumer loyalty to Apple continues to increase, with 96.4% of iPhone users expecting to stay with the same brand for their next purchase. So, what should you know about it?

A huge contrast between the two brands

For your information, the study of more than 5000 smartphone users in the United States also found that only 3.6% of iPhone users plan to switch to Android. In contrast, among Android users, 13.6% expressed an intention to switch to iPhone, approximately 3.7 times higher than the movement in the opposite direction.

Moreover, the data also shows a significant increase in iPhone loyalty over the past few years, rising from 90.5% in 2019 to 96.4% in 2026, with the largest jump occurring after 2021. The main reason why users stay with iPhone is the iOS operating system, with 60.8% of respondents choosing this reason. In addition, 17.4% said they are tied to the Apple ecosystem, followed by product reliability, ease of use and trust in security and privacy aspects.

For iPhone users considering switching to Android, price was identified as a key factor. It should be noted that this study is not representative of buyers worldwide, as the study was conducted in only one country.

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