Apple to bring Siri-powered AI mode to iPhone camera with iOS 27

Apple is reportedly bringing AI into the iPhone's camera with a new Siri-powered mode in iOS 27. The feature could let users point their camera at objects or scenes and get real-time information.

In Short

• Apple is said to add AI to its iPhone camera
• It is likely to arrive with the upcoming iOS 27 update
• It could let users point the camera at objects and get real-time information using Siri

Apple is reportedly bringing artificial intelligence into the iPhone’s camera app, adding a new Siri-powered mode alongside standard photo and video options in the upcoming iOS 27 update. For a long time, iPhone users have been waiting for a more capable version of Siri, while competitors like OpenAI and Google have moved ahead in the AI race. Apple’s latest move appears to be an effort to close that gap.

According to Mark Gurman of Bloomberg, Apple will move the Visual Intelligence feature into its camera app. It is said to appear in the form of a new toggle that will be placed alongside Photo, Video, Portrait and other existing modes.

How Apple’s AI-integrated camera works

One of the key reasons users choose an iPhone is its camera quality. Integrating Siri into the camera appears to be part of Apple’s broader strategy to weave AI more deeply into its ecosystem.

With a new Siri mode, users can simply point their camera at an object, text, or scene and get real-time information about it. Instead of just capturing photos, the camera will be able to understand what it sees. It is likely to allow users to ask questions, identify objects, scan text, and even perform tasks like adding events or saving contact details. Powered by AI tools, the feature is said to make everyday interactions more seamless by turning the camera into a tool that not only sees but also interprets and responds.

When will this feature arrive?

The feature is expected to arrive with the upcoming iOS 27 update, which, according to Mark Gurman, is likely to be unveiled in June at Apple’s Worldwide Developers Conference (WWDC). The report also suggests that Apple is redesigning the camera’s shutter button with a new style inspired by its Apple Intelligence branding, replacing the traditional white capture button used in the current Visual Intelligence feature.

With these expected improvements to Apple’s visual AI, Apple could introduce new hardware featuring an advanced version of Siri, potentially in the form of wearables designed to better understand and analyse their surroundings. At the same time, recent reports around the Apple Vision Pro suggest that internal team restructuring does not necessarily signal the end of Apple’s spatial computing ambitions. Instead, it points to a shift in focus, with resources being redirected toward AI and next-generation experiences. While the current Vision Pro hardware may not see immediate upgrades, Apple is believed to be in a holding phase as it works toward lighter, more practical devices — possibly including smart glasses — once the technology matures.

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