FUJIFILM GFX100RF 102MP Medium Format Camera: GFX100RF Smallest, Lightest GFX - Built-In Lens Camera; YouTube First Look Video on GFX100RF, Preorder and More Info at B&H

Photography News: Fujifilm GFX100RF is the only medium format camera built to fit in a to-go bag, the GFX100RF built-in lens packs a 102MP, 43.8 x 32.9mm sensor in a sleek and stylish rangefinder-inspired camera body. 

NEW YORK, March 20, 2025 /PRNewswire/ -- B&H is excited to announce FUJIFILM GFX100RF latest–and lightest–medium format camera, the GFX100RF, which fits the company's 43.8 x 32.9mm, 102MP sensor inside of an elegant, rangefinder-style body ideal for everyday carry. Atop this premium sensor, the camera boasts a fixed 35mm lens to offer exceptional image quality. Innovative build options like the Aspect Ratio dial, FUJIFILM's industry-standard film simulations, and a digital teleconverter are included to give users the maximum creative control over their unique vision of the moment.