Apple logo is seen in this illustration taken September 24, 2025. REUTERS/Dado Ruvic/Illustration

Apple to prioritize premium iPhone launches in 2026, Nikkei Asia reports

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Jan 30 : Apple is prioritizing production and shipment of its three highest-end iPhone models for 2026 while delaying the rollout of its standard model due to a marketing strategy shift and supply-chain constraints, Nikkei Asia reported on Friday, citing four people with knowledge of the matter.

Reuters could not immediately verify the report.

Source: Reuters

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