Australia's "eSafety" Commissioner Threatens App Stores Over AI Age Verification Deadline

Australia’s eSafety Commissioner Julie Inman Grant is threatening to go after app stores and search engines unless they block AI services that haven’t verified their users’ ages by March 9, 2026.

The ultimatum landed after a Reuters took it upon itself to survey 50 leading text-based AI platforms, and found that 30 of them had taken no visible steps toward compliance with the country’s controversial censorship and surveillance ideas.

“eSafety will use the full range of our powers where there is non-compliance,” a spokesperson said, spelling out that this extends to “action in respect of gatekeeper services such as search engines and app stores that provide key points of access to particular services.”

What’s actually being built here is bigger than age verification. Five industry codes taking effect March 9 under Australia’s Online Safety Act 2021 impose age-gating requirements across a wide range of services: AI platforms, app distribution services, social media, gaming, dating apps, and any website deemed high-risk for pornography, extreme violence, or self-harm content.

Every category gets its own code. Each non-compliance carries fines of up to A$49.5 million (around US$35 million). The system isn’t aimed at one corner of the internet. It covers most of it.

The age verification requirement doesn’t stand alone. Under a separate amendment to the Online Safety Act passed last year, social media platforms must already ban users under 16 entirely.

The March 9 codes extend that logic further, requiring services to verify the identity of users and filter what they can see based on age. The infrastructure being assembled connects age to identity to content access across the internet as Australians currently use it.