Shay Mitchell-Founded Brand BÉIS Taps Into Men’s Market With New ‘Performance-Driven’ Luggage Collection
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Shay Mitchell‘s luggage brand BÉIS — with its pastel-hued Weekender bags and innovative compartments for extensive wardrobes — has made a name for itself among female content creators since its launch in 2018. Now, the viral luggage brand is tapping into the men’s market with its debut Pro Collection. The campaign even stars actor Tyriq Withers, just in time for his starring role in the book-to-screen adaptation of Colleen Hoover’s “Reminders of Him.
The expansive lineup, which features everything from camera gear holders to rolling backpacks and suitcases, officially drops on Jan. 21. But you can preview the whole collection on beistravel.com starting today.
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BENJO ARWAS
BEÍS PRO COLLECTION
Each item of the collection is crafted from ultra-tough Ballistic Nylon, a new material for BÉIS, and engineered for exceptional abrasion resistance and long-term durability. Designed with premium utility in mind, the luggage delivers smart organization and a minimalist, rugged aesthetic, representative of BÉIS’s strongest styles to date in a compact, highly functional lineup. The collection features five pieces in the colorways Flame, Khaki and Black.
As part of the campaign, BÉIS will also be taking the Pro Collection on the road to the Bay Area during Super Bowl weekend, Feb. 7-8. The brand will take over SF Brewing Co. & Restaurant for an open-to-the-public event on Saturday with games, product giveaways, and additional programming, followed by a watch party on Sunday.
The Pro Collection will launch on www.beistravel.com on Jan. 21 with prices ranging from $68 to $438. Check out a few standout items from the collection below:
AVAILABLE JAN. 21
The Camera Gear Insert
A padded organizer that keeps camera bodies, lenses, and accessories safe and sorted with removable velcro dividers.
AVAILABLE jAN. 21
The Pro Travel Sling
A hands-free staple featuring a hidden back pocket for secure storage, a fleece-lined front pocket for tech or sunglasses, and interior dividers
AVAILABLE 1/21
The Pro Travel Backpack
Lightweight with thoughtful organization, with a dedicated back tech compartment, various interior pockets, and a comfort-first design.
AVAILABLE 1/21
The Pro Rolling Backpack
Roll it or carry it, this versatile carry-on features stowaway wheels and backpack straps, with large interior pockets and a padded laptop sleeve.
AVAILABLE 1/21
The Pro Rolling Duffle Check-In
BÉIS’s first hybrid bag combines a rugged hardshell base to protect essentials with an expandable soft top for extra packing.