Oppo Extends Hasselblad Partnership with Advanced Camera Tech for Find X9 Series

Oppo has confirmed the extension of its strategic partnership with Hasselblad at an event in Gothenburg, Sweden, announcing plans to develop next-generation mobile imaging technology that will debut on the upcoming Find X9 series smartphones.

The collaboration, which began four years ago, will combine Hasselblad’s renowned colour science and image processing expertise with Oppo’s advancements in artificial intelligence and sensor technology.

The renewed alliance builds on previous successful implementations, including Natural Colour tuning, dedicated Portrait Mode with classic lens effects simulation, and XPAN Mode for cinematic wide-angle photography.

These features have been specifically tailored for Oppo’s premium Find series devices, establishing the partnership as a key differentiator in the competitive flagship smartphone market.

While technical specifications for the new imaging system remain undisclosed, Oppo senior leadership indicated the collaboration will focus on creating innovative photography tools that enhance image clarity and provide expanded creative control for mobile users.

The system represents the next evolution in smartphone photography, leveraging Hasselblad’s decades of professional camera development experience alongside Oppo’s computational photography capabilities.

The Find X9 series will serve as the testing ground for this advanced imaging technology, continuing Oppo’s tradition of introducing cutting-edge camera innovations in its flagship lineup.

Previous Find series devices have featured pioneering technologies, including stacked CMOS sensors, periscope zoom lenses, and the Find X8 Ultra’s AI Bokeh Engine with Penta Camera configuration.

Oppo emphasised its 17-year commitment to mobile imaging innovation during the Swedish event, highlighting key technological milestones that have shaped the company’s camera development strategy.

The brand has consistently pushed boundaries in both hardware and software optimisation for smartphone photography, positioning itself as a leader in computational imaging solutions.

The partnership extension comes as smartphone manufacturers increasingly focus on camera performance as a primary differentiation factor, with professional photography brands lending credibility and expertise to mobile imaging systems.

Similar collaborations include partnerships between Huawei and Leica, OnePlus and Hasselblad, and Xiaomi and Leica, demonstrating the strategic importance of professional camera partnerships in the premium smartphone segment.

To celebrate the partnership renewal and promote mobile photography creativity, Oppo announced the Oppo Photography Awards 2025 with the theme “Super Every Moment.”

The global competition offers prizes exceeding $100,000 and accepts submissions until November 20, 2025, encouraging photographers worldwide to showcase their skills using Oppo devices.

The timing of the announcement suggests the Find X9 series launch is approaching, likely following Oppo’s typical release schedule for flagship devices.

The integration of enhanced Hasselblad technology is expected to be a major selling point for the new smartphones, particularly in markets where camera performance significantly influences purchasing decisions.

Industry observers note that the continued Oppo-Hasselblad partnership reflects both companies’ commitment to advancing mobile photography standards.

For Hasselblad, the collaboration provides access to the rapidly growing smartphone market while maintaining its reputation for exceptional image quality.

For Oppo, the partnership offers access to professional photography expertise that enhances the credibility and performance of its camera systems.

The success of the partnership has contributed to Oppo’s growing reputation in smartphone photography, with previous Find series devices receiving recognition for their camera capabilities.

The Find X9 series is expected to build on this foundation with the introduction of the new collaborative imaging system designed to set fresh benchmarks in mobile photography performance and user experience.