Sime Motors launches BYD Mansion Macalister – brand’s 1st heritage-concept showroom in Penang

Sime Darby Beyond Auto has launched BYD Mansion Macalister, its new showroom in Penang that is located along the historic Jalan Macalister.

Set on a 26,994 square feet parcel of land with approximately 9,000 square feet of built-up space, the showroom reuses a century-old building that previously served as a commercial landmark in the local community.

The building’s distinctive architectural character was preserved while restoration works were carried out to create the BYD showroom, which features a contemporary retail environment showcasing the brand’s electrical mobility focus.

Through these efforts, BYD Mansion Macalister is being dubbed Malaysia’s first BYD heritage-concept showroom. Within the built-up space is a showroom floor that can accommodate up to four vehicles within a gallery-like setting. There are also lounge-style consultation areas as well as a private delivery room for customers.

Additionally, an on-site service centre with five work bays, an alignment bay and three service reception bays serve to meet the aftersales needs of customers. The mansion also features a charging hub with one 60 kW DC fast charger and seven AC chargers.

“BYD Mansion Macalister represents an important milestone in how we continue to evolve the automotive retail experience. By transforming a historic property into a modern electric mobility destination, we are not only preserving an important part of Penang’s architectural heritage, but also creating a meaningful space where customers can experience the future of mobility,” said Andrew Basham, managing director of Sime Motors.

“The opening of BYD Mansion in Macalister is a meaningful milestone for BYD in Malaysia, reflecting our continued commitment to growing the brand in ways that are closer to local communities. What makes this showroom especially significant is how it brings together premium customer experience, innovation, and uniquely Malaysian cultural touches, creating a space that not only showcases our vehicles, but also reflects the warmth, identity, and progress of the market we are proud to serve,” added Jacob Ma, deputy general manager of BYD Malaysia.

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