Friday marks the start of iPhone 16 sales in retail locations, and as is tradition, Apple CEO Tim Cook was at the flagship Fifth Avenue store to kick off the sales.

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.

The first reviews of the iPhone 16 and iPhone 16 Plus have started to arrive, with reviewers seeing smaller updates in a device getting closer to the Pro line, albeit without Apple Intelligence.

As the first pre-orders arrive, the iPhone 16 can now be bought in Apple Stores, as well as ordered online for immediate shipping.

The initial reviews for Apple's iPhone 16 Pro and iPhone 16 Pro Max are arriving, with most reviewers saying that the improvements are small, or at least will be until Apple Intelligence launches too.

Apple's new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models are now being delivered to customers worldwide following the...