Getty Images and Perplexity signed a global multi-year licensing agreement on Friday, allowing the AI startup to display the photo distributor's editorial and creative images across its search and discovery tools.Shares of Getty, which serves millions of customers worldwide through its brands and vast image l

Getty Images and Perplexity signed a global multi-year licensing agreement on Friday.

Perplexity will display pictures from Getty Images across its AI search and discovery tools under a multi-year deal that sent the visual content company's shares 5 per cent higher on Friday.The deal marks the latest in licensing tie-ups between AI startups and digital platforms, which are looking to create ne