Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

Warner's streaming service, the home of hits including "The Last of Us" and "Hacks," is changing its name again -- back to HBO, the company announced Wednesday. The pioneering HBO launched as a streaming service in 2020 and carved out a niche for itself with offerings that many viewers saw…

(Bloomberg) -- Two years ago Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the company decided...

After an elaborate rebranding of its streaming service from HBO Max down to just Max, the service will once again be known as HBO Max starting this summer.

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus on high-quality, prestige content and leveraging HBO’s globally recognized brand strength.

A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros. Discovery Upfront 2025.